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ABOUT THE

Originally from Flint, Michigan, I made the move to New Jersey at the age of three. While I started out in the performing arts, I eventually found my passion for visual arts, where I've been able to express myself creatively ever since.​​

Work Experience

Walker's Apothecary - Social Media Manager/Designer

(Holistic Skincare Company)

2022-PRESENT

Instagram: Walkersapothecary

  • Social Media Management: Running and managing social media platforms, creating and scheduling content, and engaging with the audience.

  • Content Creation: Developing creative content for social media, including images, graphics, animations, and videos.

  • Motion Graphics & Animation: Creating engaging small animations (e.g., GIFs, short videos) for social media to enhance brand visibility and engagement.

  • Photography & Videography: Capturing high-quality images and videos of products and services for promotional use.

  • Video Editing: Editing and assembling promotional videos, incorporating animations, transitions, and effects to create polished content.

  • Design & Branding: Designing promotional ads, flyers, and newsletters, ensuring visual consistency across marketing materials.

  • Email Marketing: Using tools like MailChimp to send out newsletters, product updates, and promotional emails to drive customer engagement.

  • Product Development Support: Assisting in the creation of skincare products and updating product labels.

  • Vendor & Print Management: Communicating with printers to ensure accurate production of promotional and product materials.

  • Personal Assistant Tasks: Providing administrative support to the business owner, handling various operational tasks as needed.​

Dor L' Dor - Management/Keyholder
(Apparel Boutique)
2023-PRESENT

  • Team Leadership & Staff Development: Led and motivated a team of employees, fostering a collaborative environment to achieve sales goals and enhance customer satisfaction. Provided ongoing training, and mentorship to ensure continuous growth and skill development.

  • Customer Service Excellence & Conflict Resolution: Delivered exceptional customer service by addressing customer needs, ensuring satisfaction, and resolving any complaints or conflicts professionally. Trained staff on customer service best practices to maintain a high standard of service in-store.

  • Sales Strategy & Goal Achievement: Developed and implemented sales strategies to meet and exceed store targets. 

  • Inventory Management & Stock Control: Managed product inventory, conducted regular stock checks, and ensured proper organization of merchandise.

  • Visual Merchandising & Store Presentation: Designed and maintained visually appealing store displays to attract customers and enhance the shopping experience. Implemented seasonal or promotional displays to highlight key products and boost sales.

  • Loss Prevention & Health & Safety Compliance: Implemented loss prevention strategies, including surveillance, employee training, and store security protocols, to minimize shrinkage and protect company assets. Ensured the store met health and safety regulations, promoting a safe environment for both customers and staff.

  • Cash Handling & POS System Proficiency: Managed cash handling procedures, including processing transactions, balancing registers, and ensuring accurate cash deposits. Demonstrated proficiency with POS systems for efficient checkout and inventory tracking.

  • Problem-Solving & Decision Making: Quickly identified and addressed operational issues, customer complaints, or product-related problems, making decisions that benefit the store’s performance and customer satisfaction.

  • Social Media & In-Store Promotions: Managed and developed social media campaigns to increase brand awareness, drive foot traffic, and promote store events. Coordinated in-store promotions, discounts, and events to enhance the customer shopping experience and meet sales objectives.

SOL Flowers - Social Media Management/Designer
(NFT)
2023

  • Social Media Management and Content Creation: Managed and grew the company’s Instagram by creating engaging content such as dynamic animations, narrative-driven visuals, and creative campaigns to drive engagement and enhance brand visibility.

  • Graphic Design and Animation: Designed and produced custom posters, thumbnails, headers, and GIFs from 3D NFT images, incorporating storytelling elements to captivate the audience and maintain brand consistency.

  • Community Engagement and Buyer Relations: Actively engaged with the Discord community, fostering customer satisfaction and loyalty while hosting “Feature Friday” to spotlight customer-owned NFTs, strengthening community ties.

  • Brand Strategy and Promotions: Developed and executed creative content strategies and collaborated with the team to promote NFT releases, boosting sales and increasing online presence through visually impactful storytelling.

Internship - Smart Bomb Studios

January 2021 - May 2021

  • Web Development & Design: Assisted in building and personalizing websites for clients, focusing on intuitive design, layout, and responsive functionality to ensure seamless user experiences across devices.

  • Image Editing and Optimization​: Edited and optimized images for web use, ensuring fast load times and maintaining high visual quality, aligning with overall brand aesthetics.

  • Design Principles and Content Management:​ Applied color theory and design principles to create visually cohesive web pages and assets, while managing and organizing content to ensure clarity and ease of navigation.

  • Site Maintenance and Organization: Provided ongoing site maintenance, ensuring optimal performance, and helping clients with site organization to improve user engagement and functionality.

Education

Montclair State University

BFA - Visual Communication and Design

Fairleigh Dickinson University

BA - Graphic Design 
          Concentration: Illustration

Certificates

Innovation Design & Digitally Mediated Making

Montclair State University

  • ​Introduction to Innovation and 3D printing

  • Advanced Innovation and Digitally Mediated Making

  • Applied Digital Innovation Design and Lean Fabrication

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